In recent times, the iconic Harley-Davidson brand has fully embraced “woke” practices and policies. These include the implementation of Diversity, Equity, and Inclusion (DEI) initiatives, hosting drag queen shows, and allowing biological men to use the women’s bathrooms at their facilities. Traditional Harley-Davidson enthusiasts feel disenchanted and betrayed, leading to substantial backlash. Harsh criticism emerged at the 84th annual Sturgis Motorcycle Rally in South Dakota.
Sturgis Rally Highlights Discontent
The disenchantment was especially evident at the 84th annual Sturgis Motorcycle Rally. Many rally attendees, known for their traditional American values, expressed their dissatisfaction with the company’s shift. Reports from the event reveal a significant amount of frustration and anger directed at Harley-Davidson’s new policies.
The outrage has been amplified on social media, with notable figures like filmmaker and social media influencer Robby Starbuck leading the charge. “Anti-DEI activist Robby Starbuck initiated a social media campaign against Harley-Davidson on July 23.”
Consequences of this backlash are already apparent. Many traditional bikers are switching to competitors like Indian motorcycles, and the value of Harley-Davidson bikes has plummeted. This resentment has also manifested in physical boycotts; attendance at the Harley-Davidson Homecoming Festival in Milwaukee dropped by 25% compared to last year.
Despite the uproar, Harley-Davidson has not officially responded to the backlash. However, the company has started a review of its DEI policies to reconsider its stance. “Harley-Davidson Inc. is reviewing its diversity, equity, and inclusion (DEI) policies.”
Impact on Financial Performance
The financial repercussions are mounting. Harley-Davidson’s stock has dropped by 11% to a three-year low, following a 24% decline in third-quarter profit reported last October.
Conservatives are now actively calling for a boycott of Harley-Davidson due to these developments.
In conclusion, Harley-Davidson’s recent shift towards embracing DEI initiatives and so-called woke policies has created a rift with its core consumer base. As backlash continues to grow and financial woes escalate, the iconic brand faces a challenging road ahead. The company’s forthcoming decisions will be crucial in determining its future trajectory and its ability to reconnect with its traditional supporters.
